Why Speed Matters
Your website speed directly affects your revenue. Google uses it as a ranking factor. Visitors leave if pages don’t load fast. Even a two-second delay costs you sales.
I build with Astro because it produces faster, more secure sites. Static HTML loads instantly. No database queries slow things down. No plugins create security holes.
The WordPress Problem
Most agencies default to WordPress because everyone knows it. But for service business websites, that familiarity costs you.
Slow load times. WordPress sites typically take 3-5 seconds to load. Every second over three loses you half your visitors. Google sees the slow speed and ranks you lower. You’re paying for hosting and losing traffic at the same time.
Security vulnerabilities. WordPress plugins create attack vectors. Hackers exploit outdated plugins constantly. You need regular security updates just to stay safe. Miss one update and your site gets compromised.
Maintenance overhead. Your site breaks every few months when a plugin update conflicts with your theme. Something that worked yesterday stops working today. You pay someone to fix it, then it breaks again next quarter.
My sites avoid all three problems. Static HTML has nothing for hackers to exploit. There are no plugins to update or break. Load times stay under one second, consistently.
Traditional CMS (WordPress)
- 3-5 second load times typical
- Regular security updates needed
- Plugin conflicts and breakages
- Monthly hosting £20-50
- Ongoing maintenance required
Modern Static (Astro)
- Sub-1-second load times
- No database or plugins to attack
- Nothing to break or update
- Hosting from £5/month
- Zero maintenance overhead
What I Build
Business Websites
Professional sites for service businesses. Homepage with clear value proposition. Services and offerings pages. About and team pages. Contact with forms and maps. Blog or news section if needed.
Every site is mobile-first responsive. I design for phones first, then scale up for tablets and desktops. Your mobile experience will be excellent because that’s where I start.
Landing Pages
Conversion-focused pages for campaigns. Single-purpose design that guides visitors toward one action. A/B testing ready. Form integrations that deliver leads straight to your inbox. Tracking and analytics configured from day one.
Custom Applications
Need something more complex? I can build booking systems, client portals, member areas, and custom integrations. If it needs to connect to other services or handle complex workflows, I can make it work.
My Development Process
1. Design Review
If you have designs, I review them for technical feasibility and optimisation opportunities. If you need designs, pair this with my design service.
2. Development
I build your site with clean, semantic HTML that’s accessible and SEO-friendly. Modern CSS for fast-loading, responsive layouts. Minimal JavaScript: only what’s needed, nothing more.
Every element gets optimised. Images compressed and lazy-loaded. Fonts subset and preloaded. CSS minified and inlined where it helps. I ship zero JavaScript by default, adding it only when interaction requires it.
Technical SEO gets baked in from the start. Semantic HTML structure. Meta tags configured properly. XML sitemaps generated automatically. Schema markup for rich results in Google. Everything crawlable and indexable.
3. Testing
Before launch, I test across browsers and devices. Mobile device testing on real phones. Accessibility audit to catch issues. Performance benchmarking to verify speed. SEO technical checklist to confirm nothing got missed.
4. Launch and Handover
I deploy to fast, reliable hosting with SSL and CDN included. You get full documentation, a training session, source code access, and 30 days of support.
What’s Included
I don’t limit you to a set number of pages. Page counts are an old pricing model that doesn’t serve your business. If ranking locally means building 12 location pages, that’s what I build. If your site only needs 5 pages to do the job, I won’t pad it. The scope is driven by the outcome, not a spreadsheet.
Every site ships with SSL, CDN, and sub-second load times. These aren’t features. They’re the modern baseline. I wouldn’t ship anything without them.
| Feature | Standard | Advanced |
|---|---|---|
| Pages | As many as the project needs | As many as the project needs |
| Content scope | Core business pages | Full service and location coverage |
| Contact forms | Working form with notifications | Multiple forms, custom routing |
| Blog/news | Optional | Full blog system |
| PageSpeed score | 99+ guaranteed | 99+ guaranteed |
| SEO foundation | Meta tags, sitemap, technical audit | Full technical SEO with schema markup |
| Analytics | Google Analytics | GA + Search Console configured |
| Post-launch support | 30 days | 60 days |
| Price | From £5,000 | From £8,000 |
The difference between Standard and Advanced isn’t how many pages you get. It’s how deep I go: broader local coverage, richer structured data, more sophisticated content strategy.
Hosting Options
After development, you need somewhere to host. I offer two options:
Option 1: I host it (recommended)
This is an ongoing partnership, not just a server. I monitor uptime, handle SSL renewals, manage DNS, and deploy content updates. You get someone watching out for your site.
- Included in Growth Partner
- Or £50/month standalone
- I handle everything
Option 2: You host it
I deploy to your hosting provider and hand over the keys. You get full documentation and you manage ongoing hosting.
- I deploy to your hosting
- Full documentation provided
- You manage ongoing
Book a call to discuss your project and get a custom quote.
Frequently Asked Questions
How is this different from WordPress?
Faster load times mean better rankings and more conversions. No plugins mean nothing breaks. Static files mean no security patches. WordPress might be familiar, but it costs you speed, security, and time.
Can I edit the site myself?
I can set up a content management system if you need to make regular updates. For most clients, it’s easier (and included) for me to make changes as needed.
What about e-commerce?
I can integrate with Shopify, Stripe, or other platforms. Static sites work well for small catalogues. Larger e-commerce may need different architecture.
Will my site work on mobile?
Everything I build is mobile-first. I design for phones first, then enhance for larger screens. Your mobile experience will be excellent.
How long does development take?
Typical projects take 2-4 weeks depending on complexity. Rush delivery is available for an additional fee.
