Website builds from £2,500.
Hosting from £150 per month.

For most service businesses, the right first move is a stronger website, not a bigger retainer. Build the foundation first, keep it fully managed after launch, and add paid ads, local visibility, or email automation only when they are worth paying for.

Book a Website Strategy Call See what is included
One accountable specialist from strategy to support Fully managed after launch Paid ads, local visibility, and email added only when they are worth it

Core investment

What the core investment actually covers

For most service businesses, the starting point is simple: an upfront website build, then monthly hosting, support, and maintenance after launch.

Business website build
£2,500 one-time

Move the slider to see what tends to be included

£2,500 £3,000 £4,000 £6,000 £8,000+

Stronger website foundation

The starting point for a service business that needs a stronger first impression, clearer messaging, and a site that helps more of the right people take action.

  • Clearer messaging that explains what you do and who it is for
  • A stronger first impression that builds trust with the right visitors
  • Better structure that turns existing traffic into more enquiries
  • Simple calls to action that make it easier to get in touch

Typical fit for this level

Best fit if the main problem is that the current website feels weak, unclear, or does not do enough to turn attention into action.

Hosting, support + maintenance

£150 per month

A fully managed website

No logins, no dashboards, no plugins or updates to deal with. The site stays live and current. When something needs changing, you message me and I handle it.

  • The site stays live, fast, and looked after without you chasing anyone
  • Fair-use ongoing changes to text, images, offers, or team details handled for you
  • Direct access to the person who built the site when something needs doing
  • Less technical admin, less login confusion, less maintenance stress
  • A website that stays current as the business changes
  • You still own the website and can take it with you if you ever move on

What that means in practice

If something on the site needs changing, you message me and I handle it. Fair use means normal ongoing updates and maintenance, not brand-new feature builds. You do not need to worry about logins, plugins, updates, hosting dashboards, or chasing different people just to keep the website current.

For most businesses, this is the full starting point: the build upfront, then monthly hosting, support, and maintenance after launch. Extra traffic and visibility services are added later only if and when they make sense.

Other ways to get started

If one of these fits better, start there

Site Swap and Presence are still available when they genuinely fit the situation. They are not the default route, but they can be the right first step for the right business.

Alternative starting point

Site Swap

£3,000 one-time From £1,500 one-time + £150/month

For businesses stuck on Wix, WordPress, or another limiting setup that need a cleaner move into a stronger website without managing it themselves.

  • A cleaner move off old tech so the website can scale with the business
  • A stronger, more credible website without plugin chaos or platform lock-in
  • A better fit if you want the site managed for you so you can stay focused on the business
Launch pricing: 10 of 10 slots remaining See if Site Swap fits
Alternative starting point

Presence

£1,500 one-time £750 one-time + £150/month

For selected appointment-led businesses that mainly run through social media and want a simple website presence that makes the business feel more established.

  • A simple website presence that backs up what people already see on social media
  • More trust from new customers who want proof the business is real and established
  • A safer online home if Instagram, Facebook, or direct messages ever let you down
Launch pricing: 20 of 20 slots remaining See if Presence fits

Traffic options

Traffic and visibility come after the foundation

These are real offers, but they are not alternatives to the website. If the site or landing page is not ready to convert, I will tell you to fix that first.

Paid Ads Management

From £1,200/month or performance-based

The main traffic add-on after launch. Best used once there is already a strong website or landing page to send paid traffic to.

  • A clearer route from ad click to call, booking, or enquiry
  • Campaigns built around the offer you actually want to sell
  • Landing pages that match what people clicked for
  • Less wasted spend and a clearer view of what is working
See paid ads service

Local Visibility

£497 one-time

For businesses where local search matters. A lighter next-step offer focused on Google Business Profile visibility and local presence.

  • A stronger local presence when people search nearby
  • A better chance of showing up in map packs and local results
  • More consistency across the places your business appears online
  • A cleaner local footprint that is easier for customers to trust
See local visibility service

Email Automation

From £1,200/month or performance-based

Best once the website is already capturing leads properly and there is a list or follow-up opportunity worth working with.

  • More follow-up from leads who do not book the first time
  • More chances to bring older leads back into conversation
  • Less manual chasing when the business gets busy
  • A follow-up system that keeps working after the first click or enquiry
See email automation service

Performance-based pricing is discussed case by case. It is usually only an option when a straight monthly retainer is not the right fit and there is a clear way to track the result.

FAQ

What people usually want to know before they decide

These are the questions that usually come up once someone is comparing the investment, the monthly support, and whether the website-first route is the right move.

The slider is there to show the usual shape of the work, not force you into a package. Most businesses land between £2,500 and £4,000 depending on how much lead capture, booking logic, or custom functionality the site needs. On the strategy call I will tell you honestly which level fits and why.

The build is the one-time investment to plan, write, design, and launch the website. The £150 per month is the ongoing hosting, support, and maintenance so the site stays live, current, and off your plate after launch.

It covers the hosting itself, routine maintenance, security, uptime and performance monitoring, and fair-use day-to-day updates so you do not have to manage the website yourself. If something needs changing, you message me and I handle it. Brand-new feature builds are separate, but normal ongoing website upkeep is included.

Yes. You are paying for the build, so the website is yours. The monthly fee is for me to host, maintain, and manage it for you. If you ever want to move on, you take the website with you.

Not usually. If the website is not strong enough yet, adding more traffic can just mean paying to send more people into the same weak experience. I would rather keep the core investment clean, get the website doing its job first, and then recommend the right add-on when it will actually pay off.

Yes. That is one of the advantages of this setup. Once the website foundation is in place, I can handle paid ads, local visibility, or email automation as the next step, rather than you having to start another hiring process or explain the site to a separate provider.

Because a cheaper site often means paying twice: once for the weak version, then again when it still does not build trust, justify your pricing, or turn visits into enquiries and bookings. The point here is to build a stronger asset once, then put traffic and follow-up on top of something that can actually convert.

Next step

If you want to know what the right first investment is, this is the next step

Book a Website Strategy Call and I will tell you whether you need a new build, a rebuild, or a traffic option first, what can wait until later, and where your money is best spent.

Book a Website Strategy Call