Get Found When Customers Search

What SEO Actually Means for Your Business

SEO isn’t about gaming Google. It’s about making your website the best answer to what your customers are searching for. When someone in your area searches for the services you offer, your site should appear.

The numbers tell the story. Most of your potential customers start on Google. If you’re not visible, your competitors are capturing customers who are actively looking for exactly what you offer.

The Problems I Solve

Most businesses struggle with one of three issues:

You’re invisible to searchers. Your competitors show up on page one when people search for services in your area. You don’t. Those customers never know you exist, so they call someone else.

You’ve got no strategy beyond “post more.” You publish content randomly, hoping something sticks. Nothing ranks. Nothing converts. You’re spending time without a plan, and Google rewards neither effort nor volume. It rewards relevance.

Technical issues are killing your rankings. Your site loads slowly. Google can’t crawl it properly. The structure is a mess. You might have good content, but site speed, crawlability, and architecture problems suppress your visibility before anyone sees it.

DIY vs Professional SEO

What’s Included

My approach covers three layers: technical foundation, content strategy, and authority building.

Technical SEO audit and fixes. I start with a deep review of your site’s health. Not a surface scan. I check site speed, mobile experience, crawlability, internal linking, and structure. Most sites have issues that suppress rankings before content even matters. I find them and fix them.

Keyword research and strategy. I target what your customers actually search, not vanity metrics. This means understanding search intent. Someone searching “dentist near me” wants different information than someone searching “best teeth whitening options London.” I build a roadmap around high-intent keywords that drive calls and bookings.

On-page optimisation. Every page gets optimised for its target keywords. Title tags, meta descriptions, headers, body content, and internal linking. This is table stakes, but it’s often done poorly or skipped entirely. I make sure Google understands what each page is about and why it should rank.

Content planning and creation. Strategic content aligned with search intent, published monthly. Service deep-dives. Location pages. Comparison guides that capture bottom-of-funnel searches. Each piece targets specific keywords and moves people closer to booking.

Schema markup implementation. Structured data helps Google understand your business. I implement Service schema, LocalBusiness schema, FAQ schema, and Review schema where appropriate. This powers rich results in search and can increase click-through rates by 20-30%.

Local SEO integration. If you serve multiple areas, I build location pages for each. These target “service + location” searches and capture nearby customers. I also optimise your Google Business Profile to work in sync with your site.

Competitor analysis. I monitor what your competitors rank for and find gaps you can exploit. If they’re ranking for a keyword you should own, I build a plan to take it. If they’re missing opportunities, I grab them first.

Monthly performance reporting. Clear reports on rankings, traffic, and what’s working. No vanity metrics. I track keywords that drive calls, pages that generate bookings, and how your organic visibility compounds over time.

How I Approach SEO

Month 1: Audit and Strategy

I start with a technical audit. Not a surface check, a deep review. Broken internal links. Missing schema markup. Pages that take 8 seconds to load. Thin content with no search intent. Crawlability issues where Google can’t even find your pages.

Then I build a 12-month roadmap based on your business goals and what your competitors are doing.

Months 2-3: Technical Foundation

Fix the fundamentals. Site speed, mobile experience, crawlability, internal linking, schema markup. These are table stakes that many agencies skip because they’re not glamorous. But they’re the difference between ranking and not ranking.

I also start building out location pages if you serve multiple areas. Service deep-dives that target long-tail keywords. Comparison guides that capture bottom-of-funnel search intent.

Months 4+: Content and Authority

With the foundation solid, I shift to content creation and promotion. Each month you get new content targeting specific keywords, plus ongoing technical maintenance.

I’m also building authority through outreach, guest posts on relevant sites, and earning mentions from local media or industry publications.

Who This Is For

Pricing

Standalone SEO starts at £1,000/month.

Or get SEO included in the Growth Partner service, which bundles SEO with your website, content, and GBP management for significantly less than buying services separately.

Book a Growth Assessment and I’ll recommend the right approach for your situation.

Frequently Asked Questions

How long until I see results?

SEO is a long game. You’ll typically see meaningful movement in 3-6 months, with compounding returns over 12-24 months. Anyone promising page one in 30 days is either lying or using tactics that will get you penalised.

Do you guarantee rankings?

No. See the warning above about guarantees. I guarantee the work gets done properly and transparently. Rankings follow from that.

What if I’ve been penalised before?

I can audit your site for penalties and build a recovery plan. Most “penalties” are actually just poor foundations. Fix those and visibility returns.

Can I do this myself?

The basics, yes. But competitive SEO requires consistent execution, technical expertise, and staying current with algorithm changes. Most business owners don’t have time for that alongside running their business. That’s where I come in.