The technical foundation that decides everything else
Platforms, domains, hosting, ownership, migration and cost reality. The decisions underneath your website that quietly determine whether you're building an asset or renting a liability.
The platform your website sits on decides how fast it loads, whether you actually own it, how much it will cost to change over time, and whether it will still be serving you in five years. This pillar covers the decisions nobody tells service business owners to think about: why Wix and WordPress-on-shared-hosting have ceilings you will hit, how to avoid vendor lock-in, what a clean handover looks like, what websites actually cost in the UK in 2026, and how to recover when a previous developer has left you stuck.
Guides
Benchmarks
Comparisons
Common Mistakes
Stuck on the wrong platform?
I migrate service businesses off Wix, Squarespace, and old WordPress builds onto a fast, owned, premium site. Keep your copy and SEO. Drop the limits.